Post by Admin on Jun 27, 2011 10:29:00 GMT -5
What was expected to be a major boost for DC's film franchise turned out to be a major letdown. The movie was absolutely smashed by reviewers and only brought in about $53 million opening weekend, despite the film costing at least $200 million. To make matters worse, Ryan Reynold's film took a major hit the second weekend, dropping to $18.4 million (nearly 66%).
But despite the poor showings, Warner Bros just can't quit the franchise. The President of WB shrugged off the drop, saying that's often the case in 'fanboy' movies. However, hits like 'Iron Man,' 'Thor,' and 'Batman: The Dark Knight" clearly prove otherwise.
Still, they're moving forward, so that begs the question: will the negative feedback motivate them to step up their game for the follow-up? What do you guys want to see in the sequel? Do you want a new cast and/or crew? What storyline would you like to have the story inspired by? Personally, I'm hoping for more time on Oa and giving Sinestro far more screen time, as well as things to actually do (you know, other than give speeches). Discuss, Ledgers!
UPDATE
According to [url=http://www.hollywoodreporter.com/news/green-lantern-sequel-tepid-box-206002
]The Hollywood Reporter[/url], the studio is still contemplating the decision to continue the franchise.
As doubters abound, Warner Brothers weighs the pros and cons and still expresses confidence in the special powers of a future franchise.
That’s the question Warner Bros. faces in the wake of the less-than-stellar worldwide roll-out of the superhero tentpole. The studio appears to be grappling with the challenging decision. While a top studio source told THR on Sunday that Warners was proceeding with plans for a follow-up film, a studio spokesman said Monday that no decision has been reached.
The situation illuminates a dilemma facing Hollywood studios so intent on launching lucrative franchises that generate multiple revenue streams, including from sources other than box office, that they might find it difficult to accept the cold reality of disappointing ticket sales. And the issue arises at a delicate time for Warners. Its new studio head Jeff Robinov is basking in the glow of The Hangover Part II ($527 million worldwide and counting) but is hungry to launch a new franchise based on its DC Comics properties to replace the Harry Potter cash cow ending this summer.
Observers note there are many factors that will determine whether the studio ultimately goes forward with a Green Lantern sequel. Most significantly, Warners must determine what kind of total gross would justify another film, particularly if a follow-up can be done for less money.
Green Lantern had a budget well in excess of $200 million, according to industry sources, as well as an outsized marketing spend estimated at $100 million domestic and $75 million foreign. A source with ties to the studio says it is reasonable to assume that Warners has spent well over $400 million on the film--not unusual for a summer tentpole—making profitability a steep uphill climb.
That’s the question Warner Bros. faces in the wake of the less-than-stellar worldwide roll-out of the superhero tentpole. The studio appears to be grappling with the challenging decision. While a top studio source told THR on Sunday that Warners was proceeding with plans for a follow-up film, a studio spokesman said Monday that no decision has been reached.
The situation illuminates a dilemma facing Hollywood studios so intent on launching lucrative franchises that generate multiple revenue streams, including from sources other than box office, that they might find it difficult to accept the cold reality of disappointing ticket sales. And the issue arises at a delicate time for Warners. Its new studio head Jeff Robinov is basking in the glow of The Hangover Part II ($527 million worldwide and counting) but is hungry to launch a new franchise based on its DC Comics properties to replace the Harry Potter cash cow ending this summer.
Observers note there are many factors that will determine whether the studio ultimately goes forward with a Green Lantern sequel. Most significantly, Warners must determine what kind of total gross would justify another film, particularly if a follow-up can be done for less money.
Green Lantern had a budget well in excess of $200 million, according to industry sources, as well as an outsized marketing spend estimated at $100 million domestic and $75 million foreign. A source with ties to the studio says it is reasonable to assume that Warners has spent well over $400 million on the film--not unusual for a summer tentpole—making profitability a steep uphill climb.
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